B&N to offer unlimited WiFi to customers, allow vendor choice. [Hat tip to b2-blog.]
This is the type of thing that people will use. There’s certainly a clientele [notably, college students and musicians] that would hang out at a B&N and soak up their WiFi goodness. [If I ever moved to Nashville, that would probably be me, too.] Since it’s not a foot-in-the-door perk but a pay-as-you-go type, it is, as Business 2.0 notes, “a Wi-Fi business plan that makes sense”.